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by Laurie Sullivan
Google said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service. The ID allows marketers to … Read the whole story
by Alex Weprin
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their … Read the whole story
by Alex Weprin
Conde Nast announced three new OTT channels at its NewFront presentation -- an OTT channel for "Wired" to be launched later this year, and … Read the whole story
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by Laurie Sullivan
Focused on audience segments, the platform integrates LinkedIn data and intent signals from Microsoft's consumer online services -- and taps Bing, one of Microsoft's … Read the whole story
by Wayne Friedman
GroupM predicts digital media will overtake time spent with linear TV for the first time worldwide by the end of 2018. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I don't need the NewFront to see the writing on the wall. If I don't launch my own streaming service, some other MediaPost columnist … Read the whole story
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by Alex Weprin
By inserting the ads directly into the content, programming can cut down on commercial breaks, or eliminate them altogether. Read the whole story
by Sara Guaglione
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical video content from its brands for mobile viewing. Advertisers will also have the … Read the whole story
by Chuck Martin
Virtual and augmented reality have both grown over the last few years, but the market dynamics will be changing, based on a new forecast. … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
It's 2028 and no one remembers the uproar surrounding Cambridge Analytica (CA) and Facebook anymore. The latter's market cap returned to its prior level … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Social media may be taxing, but in the TV landscape for young consumers, there is no fear of missing out. Read the whole story
COMMENTARY
by Marc Goldberg, Op-Ed Contributor
A new role - the brand safety officer - is a first step in helping procurement and brands better understand the current state of … Read the whole story
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by Kevin Lindsay
Artificial Intelligence is everywhere. And if pop culture's to be believed, you might even be falling in love with your favorite device a la … Read the whole story
by Steve McClellan
McCann Worldgroup has named Chris Macdonald and Nannette Dufour to new leadership positions as Luca Lindner, who has been president of McCann Worldgroup, has … Read the whole story