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by Laurie Sullivan
Google will now require anyone in the U.S. who wants to purchase political ads to verify they are U.S. citizens or lawful permanent residents. … Read the whole story
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by Wayne Friedman
NBCUniversal clients can access real-time dashboard reporting on how TV ad exposures are driving viewers to its website, app or other digital activity. NBCUniversal … Read the whole story
COMMENTARY
by Joe Mandese
There's an interesting sidebar in the "Video Ad Spend" study released last week by the Interactive Advertising Bureau (IAB) on the eve of this … Read the whole story
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by Laurie Sullivan
"We're partnering with advertisers and partners on other ways to measure ad campaigns, including accelerating our expansion of Ads Data Hub," a Google spokesperson … Read the whole story
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by Alex Weprin
Univision Now, a Spanish-language subscription on-demand video service, will feature content from the broadcaster's programming library as well as other media companies like Viacom, … Read the whole story
by Melynda Fuller
Meredith Corp could have more than 150 buyers interested in former Time Inc. titles 'Time,' 'Sports Illustrated,' 'Fortune' and 'Money.' Read the whole story
by Alex Weprin
"As a marketing opportunity, esports has been under the radar and not very well understood," Eric John, deputy director of the IAB Digital Video … Read the whole story
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by Steve McClellan
Dentsu Aegis has handled the account since 2014. A dedicated unit at Interpublic's McCann handles creative duties, which were not part of the review. Read the whole story
by Sarah Mahoney
Many say It's easier to shop by computer than by phone, others say they are more used to their computer, and some say it's … Read the whole story
by Chuck Martin
MOBI (the Mobility Open Blockchain Initiative) was launched by a group of carmakers to research how to use blockchain technology around driving data, ride-sharing … Read the whole story
COMMENTARY
by Ashish Chordia, Op-Ed Contributor
By now, you've likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, … Read the whole story
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by Laurie Sullivan
An increase of 9% in traffic and 6% in the amount shoppers spend on retail and brand websites continues to drive revenue, but consumers … Read the whole story
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by Wayne Friedman
CBS' Q1 retrans and affiliate fees continued to show steep gains. Its domestic ad revenues increased slightly; TV network ad revenue was up 1%. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Here are some takeaways from the ANA Financial Management Conference in Hollywood, Fla., which I attended earlier this week. First of all, a more … Read the whole story