by Joe Mandese
Interpublic's Magna unit this week published a report on the shift from the programmatic media-buying marketplace's so-called "second price auction" model to one based … Read the whole story
by Laurie Sullivan
Google on Monday announced it will make the new version of AdWords the exclusive way for marketers to manage their ad campaign accounts. By … Read the whole story
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by Alex Weprin
The West Coast NewFronts will be held at NeueHouse and will feature presentations from digital programmers geared toward brands and media buyers. Read the whole story
by Melynda Fuller
The company's partnership with Brave will include a push to monetize reader traffic by providing readers with Basic Attention Tokens (BAT) they can then … Read the whole story
by Laurie Sullivan
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. Read the whole story
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by Alex Weprin
The announcement was made as the Interactive Advertising Bureau holds its annual Video Symposium in New York City, where firms including Tremor Video DSP … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ryan Rolf, who spearheads data sales at Lotame, is calling on the industry to change its pricing model. Read the whole story
by Gavin O'Malley
In the not-too-distant past, most people would save local news viewing for their living rooms. Now, 51% of video streamers report watching local news. Read the whole story
by Wayne Friedman
National ad revenue climbed 23% in the first quarter to $54.8 million, with local advertising dipping 9% to $17.4 million. Read the whole story
COMMENTARY
by Frank Sinton
Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for … Read the whole story
by Wayne Friedman
The company's national media division was up 19% to $60.7 million. High Q1 retransmission revenues more than compensated for its flat core advertising results. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google local media revenue -- search and local advertising on YouTube -- is now at $19 billion, according to BIA Advisory Services -- virtually … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
For a couple of centuries now, we've been refining the process of advertising. The goal has always been to get people to buy stuff. … Read the whole story
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by Richard Whitman, Columnist
Geometry Global's Richard Wise is out with a new book about why you shouldn't feel like a low-down scumbag for being in the advertising … Read the whole story
COMMENTARY
by Garrett McGrath, Columnist
As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous … Read the whole story