A+E says initial business outcome guarantees will focus on the number of website visits or in-store foot traffic of a marketer's business. The move … Read the whole story
Advertisers looking to purchase Facebook ads related to civil rights, the economy, the military, or 16 other issues that Facebook considers of "public importance" … Read the whole story
AdWords now allows advertisers to enable parallel tracking, which helps load landing pages more quickly and reduce bounce rates. Read the whole story
The deal helps Sinclair complete its $4.6 billion merger for Tribune Media, which continues to be scrutinized by federal regulators. As part of the … Read the whole story
NBCU's top ad sales exec Linda Yaccarino criticized technology companies for data and brand safety concerns at the Interactive Advertising Bureau's Video Symposium, held … Read the whole story
COMMENTARYThe upfronts represent salesmanship at its most basic -- and it is done by humans, not robots. Read the whole story
According to its 2017 annual report, the Big Pharma company spent a total of more than 1.35 billion British pounds (about $1.8 billion) on … Read the whole story
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If the worst that can happen is that an offending ad is dropped weeks after a campaign has finished, where is the regulation? Read the whole story
Google put AI center stage at its I/O event, with CEO Sundar Pichai discussing how it will use AI to make meaningful change in … Read the whole story
"The transition from traditional television to streaming television has become more prominent, and viewers are binge-watching multiple shows via connected TV during prime time," … Read the whole story
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OK, Netflix, take a look around you. The ad-supported social media platform Facebook is mulling: an ad-free subscription. So... might you think of going … Read the whole story
Dish had a net loss of pay TV subscribers of 94,000, ending the quarter with 13.1 million total subscribers. About 10.8 million came from … Read the whole story
In Q1 2018, Tegna revenues were up 13% to $205.6 million, witnessing growth in total paid subscribers from OTT streaming services. Read the whole story
Broadcasting revenues for networks and TV stations posted flat revenue at $1.9 billion and affiliate revenue increased, while advertising revenues declined. Cable TV network … Read the whole story
Looking at individual TV network groups' year-to-year advertising growth, Discovery networks were up 4%. Scripps' growth would have dragged that down to a 2% … Read the whole story
