Hearst Newspapers will announce a partnership Wednesday to test pay-per-article technology on its publications. The platform also enables advertisers to hand-select topics they want … Read the whole story
The IAB Tech Lab is rolling out a paid aggregation service that will offer daily updates on information posted by publishers that implement the … Read the whole story
The games category was hardest hit in 2017, with 35% fraud rates, followed by e-commerce at 20%. E-commerce is now most affected, according to … Read the whole story
As Gannett transforms into a digital publisher, the deal builds on its data-driven digital marketing and advertising services, strengthened by the acquisitions of ReachLocal … Read the whole story
The deal, which will start in 2019, will offer viewers live matches, shows featuring behind-the-scenes access and up-and-coming contenders, pre- and post-event content, press … Read the whole story
COMMENTARYIn his latest attack on America's free press, President Donald Trump this morning threatened to take "press credentials" away from the news outlets he … Read the whole story
Data provider Acxiom is providing new email access to Brazilian consumers. Read the whole story
Fox's main revenue driver was cable network programming -- including its FX Networks, Fox News Channel and Fox Business -- which grew 9.8% to … Read the whole story
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Open Measurement software development kit (SDK) into Google Mobile Ads and Interactive Media … Read the whole story
Company CEO Scott Kauffman said the firm may sell off some of its agencies, and said there is "unrecognized value in our portfolio." Read the whole story
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Billboards are having a serious moment right now. Netflix recently announced it's offering $300 million for the acquisition of an L.A. billboard company, sparking … Read the whole story
The holding company has formed Team Energy, created specifically for BP, which will provide services including advertising, media (including digital), marketing communication and branding, … Read the whole story
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As an industry, our biggest preconception is that the best work needs to be new and disruptive. "It's been done before" is the death … Read the whole story
Free, ad-supported over-the-top movie and TV streaming service Tubi has named advertising and marketing technology vet Brett Wilson to its board. Wilson, who is … Read the whole story
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Rising revenues that come to traditional TV-based media companies as retrans/subscription revenue and content sales, movies, TV and other businesses are iffy. So what's … Read the whole story
