by Joe Mandese
Digital ad spending set a new record in 2017 -- topping $88 billion, an increase of 21% from 2016, according to the just-released IAB … Read the whole story
by Joe Mandese
Speaking as a guest commentator during an IAB webinar briefing the press on its just-released 2017 Internet Advertising Revenue Report, Wall Street analyst Brian … Read the whole story
by Gavin O'Malley
Shedding more light on foreign efforts to divide Americans before and after the 2016 presidential election, Democrats on the House Intelligence Committee just published … Read the whole story
by Wayne Friedman
The campaign features Turner employees' testimonials, which appear on a micro-site, as well as employee experiences such as a live concert and on-site brand … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
by Joe Mandese
The good news is for the digital advertising economy is that prices for digital advertising inventory are trending upward. The bad news is they're … Read the whole story
COMMENTARY
by Lou Mastria, Op-Ed Contributor
Rather than showing a minimal impact, these results validate the success and growth trajectory of the AdChoices program. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
FX announced a partnership with "The New York Times," while HBO's deal is with "The Atlantic." Read the whole story
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by Wayne Friedman
Luminate intends to use third-party and other data to make "customized" advertiser messaging programs for Disney networks/brands, including ABC, ESPN, Freeform and others. Read the whole story
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by Wayne Friedman
Total subscriptions for live TV, including vMVPDs (virtual multichannel video program distributors), declined at the slowest rate in almost three years. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A trade association representing the local broadcast television industry released a study that claims 80% of respondents agreed they trust news on local broadcast … Read the whole story
by Larissa Faw
In mid-afternoon trading today, the firm's share price was down more than 30% from its previous close. The firm has backed away from earlier … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even adding up other cable TV network news' programming sources, it would be tough to get to the 91% number. And what about the … Read the whole story
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by Alex Weprin
As part of the bankruptcy process, other parties will be able to submit higher offers to acquire the firm's assets. Read the whole story
by Steve McClellan
The brand will occupy two giant digital billboards at the north end of the square to showcase the iconic Green Giant Character and an … Read the whole story
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by Alex Weprin
The exchange is dedicated to ads that consumers choose to watch in exchange for consuming content. Read the whole story