by Joe Mandese
In a rare public disclosure revealing the financial relationship between a big agency holding company's media operations and a digital media supplier, WPP's GroupM … Read the whole story
by Steve McClellan
Oath's Tim Armstrong and Unilever's Keith Weed are the latest executives to be identified as potential successors to former WPP CEO Martin Sorrell. Read the whole story
by Wayne Friedman
Two dramas and one comedy made the cut starting in September. For the season overall, NBC will air five new dramas, two new comedies … Read the whole story
COMMENTARY
by Joe Mandese
Our industry loves a good party, but lately, it's become obsessed with the first, second and third kind. Here's my first-person account of how … Read the whole story
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by Alex Weprin
"At Cisco, we would rather not wait for something bad to happen," wrote Cisco CMO Karen Walker in a blog post. "We are working … Read the whole story
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by Richard Whitman, Columnist
The Omnicom Media Group shop had $7.7 billion in billings last year, according to the report from COMvergence, which also tallies ongoing reviews (so … Read the whole story
COMMENTARY
by Kazu Takiguchi, Op-Ed Contributor
In cutting access to third-party data vendors, Facebook will make it more difficult for brands and marketers to create personalized advertising for different consumer … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While TV networks work in messages for their upfront presentations about brand safety and viewability, it seems like a good time to take a … Read the whole story
by Wayne Friedman
Leading OTT set-top box maker Roku posted higher revenue from its streaming platform than from the sale of its physical devices, and noted a … Read the whole story
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by Larissa Faw
If the forecast from Zenith holds, 33% of luxury brand advertising will be placed in digital channels -- up from 30% in 2017. Read the whole story
by Laurie Sullivan
The creation of a unique cryptocurrency would allow Facebook members to make purchases with retailers that advertise on its platform, and enable advertisers to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
TV shows are like subways -- if you miss one, there will always be another one right behind it. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The broadcast network upfront presentations getting underway this week are more important than ever. Where else can we hear the truth - that broadcast … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 billion in 2017. Digital ad revenue captured by search fell to 46.2%, … Read the whole story
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by Laurie Sullivan
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires movement both physical and emotional, and that dance expresses the purest form of … Read the whole story
by Alex Weprin
In the last quarter, platform revenue was $75.1 million, up 106% from the same quarter last year. Its hardware business meanwhile was $65.1 million, … Read the whole story
by Joe Mandese
The emergence of an "earned" media marketplace, as well as a shift toward integrated paid/owned/earned media campaign strategies, has been a boon to the … Read the whole story