CBS and Nielsen say they will work together to deliver Dynamic Ad Insertion for marketers for live, linear national broadcast television on connected TV … Read the whole story
For the upcoming season, Fox networks will offer a trimmed-down advertising pod called JAZ ("Just A and Z") of just two 30-second commercials. Fox … Read the whole story
COMMENTARYNBC Universal's upfront was bracketed at the beginning and end by NBC Uni CEO Steve Burke and Linda Yaccarino, NBC Uni chairman of advertising … Read the whole story
- COMMENTARY
As the major TV networks host their annual upfront presentations for advertisers and agencies this week, there is sure to be a recurring theme: … Read the whole story
Three comedies and two dramas are planned for this year -- including a resurrected "Last Man Standing," which last appeared on ABC in 2016-2017 … Read the whole story
CBS claims that National Amusements is seeking to prevent it from interfering with a special meeting of the CBS Board of Directors -- where … Read the whole story
Whole seasons from Showtime's "Billions" and "Ray Donovan," Epix's "Get Shorty" and Fox's "Beat Shazam, among others, will be available on the channel through … Read the whole story
The company plans to use the funding to expand the mobile-first technology platforms it has built to power its brands, and to expand into … Read the whole story
One major UK-based investor advisory group -- Glass Lewis -- is recommending that WPP Chairman Roberto Quarta be given the boot at the firm's … Read the whole story
Barkley has named Jim Elms to a dual role at the agency, including CEO of its FutureCast consulting business, where he will oversee the … Read the whole story
- COMMENTARY
Working with agencies may be a better move for those companies lacking employees with knowledge of blockchain and programmatic technologies. Agencies often can optimize … Read the whole story
The number of consumer smart glasses apps will reach 11 million within four years, driven by games and education, according to a new report … Read the whole story
The statsmasters at eMarketer this morning revised their estimates for ride-sharing service pioneer Uber downward, as part of a correction attributed to bad PR, … Read the whole story
- COMMENTARY
"It will be a new form of entertainment," says Mark Cuban, owner of the Dallas Mavericks, citing possible efforts in and around stadiums, arenas … Read the whole story
The spots spoof pharma ad cliches, while reflecting the reality that health scares do, in fact, often drive folks to start consuming POM Wonderful. Read the whole story
