by Alex Weprin
"The time is now-this upfront-for advertisers to change how they think about the value of their marketing and invest in audience targeting," said Turner … Read the whole story
by Wayne Friedman
CBS has added new versions of "Murphy Brown" and an updated "Magnum P.I.", for a total of five remakes, adding to "MacGyver," "Hawaii Five-0" … Read the whole story
by Wayne Friedman
At its upfront, Disney-ABC Television talked up ABC's prime-time comedy "Roseanne" and promoted Freeform, its cable network with youth appeal. Read the whole story
by Alex Weprin
The future of the company seems pinned to ESPN+, the premium subscription service that lives in the company's website and apps. "We are going … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
NBC is seeking an overall plan of 10% pullback. Fox is initially targeting less clutter on its Sunday-night animated programming, just two TV commercials … Read the whole story
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by Laurie Sullivan
adMarketplace's appointment of Ariff Quli puts an experienced ad exec in the CRO seat, who can support native advertising, augmented reality and computer vision. Read the whole story
by Steve McClellan
The report, titled "A Guide to Progressive Gender Portrayals in Advertising," covers women's portrayal in advertising, as well as the stereotypes that also exist … Read the whole story
by Steve McClellan
For the second time in two weeks Sorrell has spoken at a New York tech conference. Today's presentation was at Luma Partner's Digital Media … Read the whole story
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by Richard Whitman, Columnist
Two leading media lights at the holding company, Kris Magel and Jim Elms, are heading to their next chapters at Dentsu Aegis Network and … Read the whole story
by Wayne Friedman
In overall syndication program results, three game shows follow "Judy": CBS' "Wheel of Fortune" is flat at 10.07 million; Twentieth Television's "Family Feud" is … Read the whole story
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by Alex Weprin
The brings together ad serving and analytics, with three application suites tackling different pieces of the video ad-serving process. Read the whole story
by Wayne Friedman
Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
When I was growing up, the idea of voluntarily watching a documentary -- the TV equivalent of eating your vegetables -- was laughable, about … Read the whole story
by Joe Mandese
The index shows Amazon's dominance by a wide margin over the next most trusted retailer, Target. Read the whole story
COMMENTARY
by Joe Mandese
From the Arab Spring to Russia's hacking of America's Fall 2016 elections, technology -- especially automation -- has been a disruptive political force. But … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It's no secret that the number of smart homes is massively growing, especially with Amazon Alexa and Google Home devices flooding the market. It … Read the whole story
by Steve McClellan
Group organic revenue growth in the first quarter was 2.1%, including a 4.6% spurt in the Americas region. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The two prime-time comedies got picked up by new networks -- NBC and Fox -- on the eve of the networks' upfronts this week. Read the whole story