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by Wayne Friedman
The company says the metric will first be available via monthly reports, starting in July. Daily reports will be available starting in September, which … Read the whole story
by Laurie Sullivan
Google announced Thursday that it will require all AdWords advertisers to use Parallel Tracking for click measurement across its Search Network and with Shopping … Read the whole story
by Melynda Fuller
A SOC-2 Trust Principles audit reassures publishers that the fees they see are based on a fixed contract, rather than dependent on demand partners. … Read the whole story
by Gavin O'Malley
Facebook plans to double the number of people who work on safety and cybersecurity, while using artificial intelligence and other technology to better block … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If you like your numbers big and scary, consider that Facebook reports it has taken down almost 1.3 billion fake accounts in the past … Read the whole story
by Alex Weprin
The two new services will replace the company's YouTube Red subscription service. Current YouTube Red subscribers will automatically become YouTube Premium subscribers. Read the whole story
by Joe Mandese
What began as a discussion about the role blockchain technology likely will play in removing friction and increasing transparency for business turned into a … Read the whole story
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by Laurie Sullivan
The suite will provide a set of tools that support broadcast radio, which the company hopes will transform the way advertisers plan, buy and … Read the whole story
COMMENTARY
by Chao Liao, Columnist
Facebook is still a risky platform for marketers looking to build their brands in a brand-safe environment. Read the whole story
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by Wayne Friedman
Traditional pay TV subscribers for cable, satellite and telco declined 710,000 subs in the first quarter of this year. A year ago, the industry … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"How can anyone promise sales outcomes -- and then also work with your competitors?" That was one of several questions posed by Joe Marchese … Read the whole story
by Chuck Martin
There are three discrete steps marketers should take to get started with using voice assistants and smart speakers for marketing, according to a new … Read the whole story
by Wayne Friedman
The new season features five new series, with three starting in the fall. All 12 hours per week are scripted -- a total that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Yet another group of consumers is about to get a taste of augmented reality. This time, it will be people interested in the royal … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many believe low vMVPD price tags may not last -- especially as sport TV rights fees rise on a nonstop basis, even with mediocre, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A year from now, how many of the new shows the networks announced with so much fanfare at the upfronts this week will still … Read the whole story
by Larissa Faw
Accenture Interactive's new Personalization report takes a look at what shoppers like and dislike about personalized brand interactions. Read the whole story