by Wayne Friedman
Media execs applaud networks that are reducing ad clutter, but are not likely to pay a big premium for fewer ads. Read the whole story
by Wendy Davis
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or … Read the whole story
by Alex Weprin
The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach's Q1 2018 … Read the whole story
COMMENTARY
by Melynda Fuller
Under the new policy, publishers that purchase an ad to promote a politically themed article will be placed alongside ads from political advocacy groups. … Read the whole story
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by Alex Weprin
The new solution is geared toward content on TV screens, which are also where consumers increasingly spend their time watching premium content. It will … Read the whole story
by Joe Mandese
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to … Read the whole story
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by Larissa Faw
This hybrid consultancy/agency launches with a roster of clients, including Amazon Web Services, Lyft and CRWN Magazine. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
While there was the usual celebration of linear TV, and the de rigueur embrace of data and targeting, there was another trend that permeated … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A fifth goes to the platforms before anyone else is paid. Surely blockchain's transparency is the answer? Read the whole story
by Joe Mandese
If there was any doubt that Starbucks is as much a media platform as it is a coffee shop, new stats from eMarketer should … Read the whole story
by Steve McClellan
GroupM's Mindshare is the primary incumbent and is expected to defend the account. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Saturday's televised royal wedding was the kind of crowd-pleasing telecast a TV critic would be crazy to nitpick over. Read the whole story
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by Wayne Friedman
U.S. home entertainment spending grew 8.7% to $5.7 billion in the first quarter. A big piece of this includes TV subscription streaming, which climbed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter. Read the whole story
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by Richard Whitman, Columnist
While some say WPP chairman Roberto Quarta has botched the handling of Martin Sorrell's departure, he has received support from the firm's biggest shareholder. Read the whole story