by Steve McClellan
Interpublic's UM is the incumbent and will participate in the review, according to the client. Read the whole story
by Steve McClellan
Mindshare, part of WPP's GroupM, was the incumbent. Earlier this week, American Express confirmed it was assessing its global media assignment for which Mindshare … Read the whole story
by Alex Weprin
YouTube TV had been added to Nielsen's national audience ratings through the firm's Digital In TV Ratings last summer. Read the whole story
COMMENTARY
by Joe Mandese
At a time when certain local broadcasters are becoming more aggressive in their political advocacy (think Sinclair Broadcasting), more Americans say they trust their … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Is reducing commercial loads part of the answer to making TV advertising more effective? NBC and FOX seem to think so. Read the whole story
by Alex Weprin
Xumo, which is primarily available through smart TVs manufactured by companies like LG, Panasonic, and Hisense, currently has more than 140 channels comprised of … Read the whole story
-
by Alex Weprin
While the ad campaign is meant to promote TV advertising (the tagline is "Television. Be Known."), it is specifically highlighting efforts by companies that … Read the whole story
by Wayne Friedman
NBC and CBS will take the top spot in key broadcast networks' viewing metrics -- 18-49 viewing and total viewing -- for the 2017-2018 … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The deal represents a new direction for former occupants of the White House -- setting themselves up as content producers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What type of material will the Obamas favor? Something aspirational and uplifting. Perhaps nothing too political. Read the whole story