by Wayne Friedman
Following racist remarks on Twitter from Roseanne Barr, ABC has abruptly -- and dramatically -- cancelled "Roseanne," which this season rose to become the … Read the whole story
by Steve McClellan
Former WPP CEO Martin Sorrell has joined UK investment firm S4 as executive chairman, a company Sorrell says aims to build "multinational communications services … Read the whole story
by Joe Mandese
As 2018-19 upfront and/or newfront negotiations heat up, it's more than likely that those deals will be executed as separate, nonintegrated teams. While a … Read the whole story
-
by Steve McClellan
The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across … Read the whole story
by Larissa Faw
The firm is realigning four of its agencies -- Bruce Mau Design, Hello Design, Northstar and Varick -- under a new umbrella brand, Yes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What if ABC kept "Roseanne" going? A lower, but somewhat sizable audience would probably still watch it. And the advertising? Virtually no big or … Read the whole story
by Wayne Friedman
So far, the latest edition of the big movie franchise has earned $84.7 million, anticipating around $101 million over the four-day holiday weekend, according … Read the whole story
-
by Laurie Sullivan
As advertisers demand more information about the quality of the data they use, LiveRamp has developed a data-scoring initiative to validate the quality of … Read the whole story
by Steve McClellan
The retailing giant, which spends more than $400 million on measured media in the U.S., selected the Publicis Groupe agency after a closed review. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
He's back -- and his priorities don't include the word "media." Programmatic it is, then? Read the whole story
-
by Richard Whitman, Columnist
The 4As and the UK's IPA are protesting Accenture's move to start a programmatic practice, citing blatant conflicts of interest. Read the whole story
by Wayne Friedman
For the season, "Roseanne" earned 13.5 million overall viewers and a 3.5 rating among 18-49 viewers. "Roseanne" led among 18-49 viewers for the season … Read the whole story
by Joe Mandese
While much of the focus on the EU's new General Data Protection Regulations (GDPR) has been on the downside for brands, including the costs … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
"...customers of streaming-video companies like Netflix and Hulu are far happier with their service overall than subscribers of traditional cable, satellite and other pay … Read the whole story
-
by Alex Weprin
Streaming and over-the-top video is forcing legacy providers to shift their video strategies, according to the 2018 BrandZ World's Most Valuable Brand Ranking, from … Read the whole story
-
by Laurie Sullivan
Majestic Star Casino & Hotel will begin piloting a blockchain programmatic advertising campaign in July designed by its agency RPM in Chicago and run … Read the whole story
-
by Laurie Sullivan
Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a … Read the whole story
-
by Laurie Sullivan
Microsoft began rolling out Bing Ads In-market Audiences on Tuesday to brands in the United States. The company also shared data from pilot programs … Read the whole story