The German skincare company spent $53 million on measured media in the U.S. last year, according to Kantar Media. Read the whole story

In a demonstration of how volatile audience measurement can be, the removal of just four households from Nielsen's Los Angeles radio ratings sample has … Read the whole story

The associations expect to complete their integration by July 1, creating the "single largest trade association in the U.S. devoted to serving all aspects … Read the whole story

The "Promoted Video at max width" unit spans across the app's two-column feed and streams ad content right where users are browsing. The new … Read the whole story

Call it the calm before the 5G storm. Or if you're a skeptic, the maturation of the global smartphone marketplace. Either way you look … Read the whole story

Not only did Roseanne lose her show, but she has likely destroyed relationships and friendships that will take years to repair. Read the whole story

This year, print received 4% of time spent on media and 9% of ad dollars, according to Nieman Lab. Print has been steady at … Read the whole story

"Industry self-regulation can serve as an important part of the Commission's approach to regulating online advertisements," the IAB says in comments submitted to the … Read the whole story

The market for wearable bands has pretty much shaken out for the moment. Left standing, in a big way, is Apple. Read the whole story

The Los Angeles-based media shop is tasked with connecting the brand's messaging across the consumer path to purchase, including desktop, mobile, tablet, connected TV, … Read the whole story

This is the first time the media and entertainment category topped the MBLM Brand Intimacy list, replacing the automobile industry. Read the whole story