by Wendy Davis
The court battle stems from revelations that Facebook misreported two metrics related to its video ads. The result of both errors was that Facebook … Read the whole story
by Wendy Davis
"By conflating 'reporting' and 'politics,' Facebook is further contributing to the erosion of trust of the news media," the News Media Alliance writes in … Read the whole story
by Laurie Sullivan
The deal, expected to close at the end of 2018, will see Microsoft bring its tools and services to even more developers, including those … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
The deal, which starts next year and runs through 2030, will feature a new dedicated, golf-centric, over-the-top video service. Read the whole story
by Tanya Gazdik
Negative advertising is more effective if it comes directly from a candidate or candidate's campaign. Negative ads from political action committees are less effective. Read the whole story
by Gavin O'Malley
Facebook has given more than 60 companies access to "private APIs," that apparently helped hardware makers build Facebook apps and integrate Facebook features into … Read the whole story
by Laurie Sullivan
Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said … Read the whole story
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by Alex Weprin
Ari Brandt, Receptiv's co-founder and CEO, will stay on with the combined company as executive vice president of strategic development. Read the whole story
by Laurie Sullivan
Apple on Monday said it is partnering with Adobe on a new file format for augmented reality called USDZ. Adobe's Creative Cloud services will … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Gian Fulgoni, chairman emeritus & co-founder of comScore, has been announced as the winner of the Erwin Ephron Demystification Award by a blue ribbon … Read the whole story
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by Alex Weprin
The tool, VuePlanner, provides "an analysis of the brand suitability and contextual relevance of a sample of the videos [companies have] been running [YouTube] … Read the whole story
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by Wayne Friedman
Viacom's strong-performing Nickelodeon brand is getting a new leader, since longtime executive Cyma Zarghami is resigning. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
If you market to travelers, which many marketers do, considering lifestyles shouldn't be an option. Travel plans can tell marketers a lot about a … Read the whole story
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by Melynda Fuller
Meant to tackle the increasingly complicated relationship between publishers and advertisers, Rivr offers a new level of precision by simplifying the supply chain. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook and Twitter have been skewing to older consumers for some time, according to analysis. What do digital media teenagers use most often? Snapchat … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A conversation with Jeff Erhardt, vice president of Intelligent Systems at GE, about where artificial intelligence and machine learning are at the moment and … Read the whole story