by Joe Mandese
Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video … Read the whole story
by Wayne Friedman
Media executives say the mini-broadcast network pulled in about 15% more advertising upfront dollar volume versus a year ago, to an estimated $560 million … Read the whole story
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by Alex Weprin
Samba TV's plan, still in development, is to update its suite of apps and incorporate a "wallet" capable of storing digital tokens. Users could … Read the whole story
by Wayne Friedman
When programmers reduced ad loads, such as cutting the number of ads by 50% or more, viewer engagement had single-digit growth -- just 7%. … Read the whole story
by Wayne Friedman
Worldwide, the FIFA World Cup is expected to pull in $2.4 billion in advertising revenue, according to Zenith Media. About 3.5 billion people are … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Winfrey is the subject of a year-long exhibition at the National Museum of African American History and Culture in Washington. Read the whole story
COMMENTARY
by Joe Mandese
New variants of malware scams emerge almost daily, but one detected late last week deserves special attention from digital advertisers and media buyers considering … Read the whole story
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by Steve McClellan
The reorganization is designed to strengthen business development efforts, enable scalability for global brands and facilitate better deployment of resources where they are needed … Read the whole story
by Laurie Sullivan
WPP Chairman Roberto Quarta is pushing for an overhaul that better supports digital advertisers, and plans to merge under-performing agencies into other more productive … Read the whole story
by Wayne Friedman
Existing media agency tools are still a good place to start, and syndicated research companies such as MRI are also helpful, says Josh Martin, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's hard to compare decades of presidential news content and media -- especially since so much has changed with new media platforms. After steady … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
If advertisers are looking for an advertising alternative other than Google, does that mean they are following consumers to other platforms? Read the whole story
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by Alex Weprin
SteelHouse's survey of marketers found that 78% plan to buy ad inventory on connected TV devices and services in the next 12 months. Read the whole story