by Steve McClellan
The study from the WFA and The Observatory International found most of those surveyed believe current rosters are not working effectively. Read the whole story
by Wendy Davis
Broadband providers in most states are now free to censor sites and slow down apps. Read the whole story
by Wayne Friedman
To many analysts, a yes on the deal will signal a favorable climate for more media consolidations. Read the whole story
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by Alex Weprin
Six-second ads "capture attention for a higher proportion of the ad seconds," according to an Advertising Research Foundation study. Read the whole story
by Joe Mandese
News, even politically charged or "negative" coverage, has little negative impact on brands advertising adjacent to it on a publishers' website. That's the conclusion … Read the whole story
by Wendy Davis
"Placing news ads in an archive designed to capture political advertising implies that Facebook considers there is a political agenda behind journalism," the News … Read the whole story
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by Alex Weprin
Podcast advertising revenue is up 86% from 2016, when podcast advertising captured $169 million in revenue, according to the latest Podcast Advertising Revenue Study, … Read the whole story
by Joe Mandese
Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Although TV stations have long adjusted to the ups and downs of two-year ad cycles -- big Olympic/political years versus low periods -- it's … Read the whole story
by Tanya Gazdik
Chevrolet's "Find New Roads" aired 4,094 times at a cost of $11,364,480, according to TV data company Alphonso. Read the whole story
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by Richard Whitman, Columnist
That's right, a unit of the ANA presented an award to the 4As. Consider it an olive branch of sorts. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Adidas has spent millions to gain logos it doesn't want to use. Nike hasn't, and its ad is better. Just ask 7m YouTube viewers. Read the whole story
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by Wendy Davis
"The legislation could cause serious harm to our members in the marketing and advertising community," the ANA said Friday in a letter to New … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Apple's keynote presentation at the company's Worldwide Developer's Conference last week was, as usual, chock full of news for fans of the tech giant. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns that goes beyond traditional digital metrics, which the company's executives believes will … Read the whole story