by Larissa Faw
Speaking at a Cannes event today, Weed dismissed criticisms that the firm's "fake follower ban" was about saving money. "Trust is everything for a … Read the whole story
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by Alex Weprin
Nielsen and FreeWheel, the video advertising platform owned by Comcast, will expand their measurement of viewing to over-the-top and set-top-box video-on-demand inventory. Read the whole story
by Joe Mandese
Streaming TV penetration is rising faster than previously thought, and a major Wall Street equities firm is upgrading its outlook for penetration to 25% … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When research shows that up to nearly three in four ad dollars can go on fake users, it's time to act. Read the whole story
by Laurie Sullivan
Project Rush aims to attract the average YouTube creator. The suite of video tools combines features into one platform from its pro tools offering … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Some in the industry have suggested that "media measurement is broken," since it's failed to keep up with the complexities of the ever-changing media … Read the whole story
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by Alex Weprin
The OTT and CTV audience intelligence and data management platform Tru Optik is launching a new measurement solution for OTT and CTV campaigns. Read the whole story
COMMENTARY
by Matthew Levine, Op-Ed Contributor
For many publishers, programmatic simply is too great a divergence from how they've traditionally done business. Brands may also begin to see the publisher … Read the whole story
COMMENTARY
by Moa Netto, Columnist
RAPP NY Chief Creative Officer Moa Netto explores some of the changes you can expect at Cannes this year and gets first-hand details from … Read the whole story
by Joe Mandese
Most Americans cannot correctly identify factual statements and opinion statements in the news media they read, according to results of a survey released today … Read the whole story
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by Laurie Sullivan
JD.com will join Google Shopping and bring a selection of its products to consumers worldwide. The partnership emerges in trying times for U.S.-China trade … Read the whole story
by Laurie Sullivan
In a blow to consumer confidence and a strike against trust in publishers, a type of malware is distributing adware to people searching and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The Internet of Things shows no sign of slowing on its way to becoming a trillion dollar market. Leading spending growth over the next … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
AT&T Watch TV is part of a broader effort by AT&T to turn its subscription services into a one-stop shop for consumers: get all … Read the whole story
by Melynda Fuller
Arianna Davis, who will act as its digital director, overseeing the site's evolution and editorial vision, will helm the site. Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
When was the last time you could get folks talking at a party by asking if they'd seen this or that film? Meanwhile, the … Read the whole story
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by Alex Weprin
The supply-side video advertising and monetization platform SpotX is planning to launch a series of live sessions to explain and train marketers about the … Read the whole story