Walt Disney Co. has sweetened its deal to acquire 21st Century Fox, boosting its offer to $71.3 billion in cash and stock, up from … Read the whole story

IBM iX and Mediaocean believe it can -- and have launched a blockchain platform to find out. Unilever is participating in a pilot phase … Read the whole story

Net new advertising investment this year will total $24 billion -- the highest annual incremental increase since the $26 billion posted in 2010. Read the whole story

The U.S., long the biggest contributor to worldwide ad spending, will continue to represent a disproportionate share of the ad industry's global expansion, according … Read the whole story

Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being … Read the whole story

Webster defines womp as "an abrupt increase in the illumination of a television screen resulting from an abrupt increase in signal strength," which is … Read the whole story

Last Friday night while idly grazing through our TV channels, we stumbled upon the biggest story on the planet Earth. Read the whole story

The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco, Stella Artois, and Bud Light Lime-a-Rita brands -- uses Kiip's ad-targeting capabilities … Read the whole story

Despite the momentum digital audio services have had in recent years, conventional AM/FM radio remains the dominant source of the U.S. audio media marketplace, … Read the whole story

That, more or less, was the takeaway from Dentsu's "Androids, AI and the Future Presentation" during the opening day of the Festival of Creativity … Read the whole story

By the end of this year, 125 million wearable devices will ship, according to the International Data Corporation's latest quarterly wearable device tracking report. … Read the whole story