by Joe Mandese
With eight acquisitions during the first six months of the year, Dentsu was the most active of the major agency holding companies on the … Read the whole story
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by Alex Weprin
A new report from Telaria suggests consumer confusion is key to answering that question. Consumers are confused by the sheer number of OTT options, … Read the whole story
by Wayne Friedman
Fox rose 4% in prime-time total viewers to 2.4 million from the same period the year before, but was down in total day viewers … Read the whole story
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by Wendy Davis
If approved, the settlement will resolve a lawsuit alleging that Vizio violated a federal video privacy law by sharing information about consumers with ad-tech … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fashionable and new virtual pay TV producers -- DirecTV Now, Sling TV, Playstation Vue and others -- figure consumers are buying into the idea … Read the whole story
by Laurie Sullivan
Search engines will need to list information on what information they collect, the data and categories they disclose to third parties, on their website, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
AT&T's acquisition of AppNexus raises the question of whether telcos will muscle in on mobile marketing. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast -- … Read the whole story
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by Sean Hargrave
"The Drum" is posing an interesting question to digital marketers this week. Is reach a vanity metric that just shows a message was widespread? … Read the whole story
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by Sean Hargrave
WPP is in a EUR300m bidding war with its former head, Sir Martin Sorrell, to take control of Dutch digital agency, MediaMonks, according to … Read the whole story
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by Sean Hargrave
According to Sky News, Sir Martin Sorrell is hoping his new S4C venture will become so powerful it will be able to issue a … Read the whole story