The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes. Read the whole story

Half of all global media agencies use their own ad tech to make programmatic media buys, which helps maintain better transparency with clients, among … Read the whole story

The Groupe will install two interim management heads. North America will be led by a unified executive committee. Read the whole story

Although it might all sound impressive in a press release (or an investor deck), we have yet to see "personalized messaging at scale" deliver … Read the whole story

Committing to automation may be a double-edged sword for search marketers as Google firms up plans to automate all facets of online advertising. Read the whole story

Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that's not … Read the whole story

Political polarization, voter tribalism and recent, fervent social movements like #grabyourwallet, #MeToo, and #TimesUp have changed the face of brand engagement and consumer loyalty … Read the whole story

So, what's the future of branding? Maybe we can glimpse it at - of all places - the stodgy Masters Golf Tournament. Read the whole story