Disney-ABC Television has completed its upfront advertising deal-making for the 2018-2019 TV season, with high single-digit to low double-digit percentage price increases. Read the whole story
The appointment follows the recent relaunch of Reprise, under which the holding company folded two sister shops, Ansible and Society. Read the whole story
Comcast's decision clears the way for Disney to complete its acquisition of Fox, and with it, Fox's 30% stake in the streaking service Hulu. … Read the whole story
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We live in a world where content (and data) are the new holy grails of marketing. But if you misuse them, you are doing … Read the whole story
TBWA\Media Arts Lab, the agency’s dedicated Apple unit has appointed Julian Cheevers as managing director in Los Angeles. Cheevers will report to TBWA\Media Arts … Read the whole story
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Blockchain is shiny, and people like shiny things. Companies have found it easy to gain press and notoriety by sprinkling a little blockchain into … Read the whole story
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While companies in the advertising, marketing and media worlds are entitled to a certain degree of boosterism, the claims for technology solutions often reflected … Read the whole story
The Air Force will be the official armed services partner for ELeague across all platforms, and will be featured in a number of branded … Read the whole story
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The EU "truly have taken advantage of the U.S.," Trump tweeted this morning. Read the whole story
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And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also … Read the whole story
Initiative, part of Interpublic Group, resigned as the pizza chain's media shop. In the past few days three different shops have resigned their assignments. Read the whole story
Bloomberg takes a look at Fuchsia, a mobile operating system that Google is currently developing to ultimately replace Android. “The project … was created … Read the whole story
