by Wayne Friedman
The NBC Television Network's prime-time volume grew 7% to an estimated $2.8 billion in dollar volume for the 2018-19 TV season. Telemundo rose 3% … Read the whole story
by Joe Mandese
With more than $100 million in net new media billings through May, Omnicom media shops -- PHD, OMD, Hearts & Science -- have been … Read the whole story
by Joe Mandese
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
by Joe Mandese
The Coalition for Innovative Media Measurement and the American Association of Advertising Agencies are teaming up to study, analyze and compare leading TV attribution … Read the whole story
by Joe Mandese
Citing the "deceleration" of Nielsen's marketing research business and the retirement of its CEO, BMO Capital Markets has downgraded Nielsen's stock rating to "market … Read the whole story
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by Wayne Friedman
Nielsen posted a 4.1% decline in revenue for its Buy unit, and Nielsen Holdings lost a massive 25%. Watch, the one bright spot, grew … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's hard to imagine a media future that doesn't involve the delivery of fewer, more relevant ads. However, that's not what's happening at the … Read the whole story
by Wayne Friedman
Twitter's stock price crumbled by just under 20% early Friday as it beat analysts' Q2 revenue estimates. Read the whole story
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by Wayne Friedman
TV ads are replaced in real-time with content relevant to TV household demographics and interests, the companies say. The platform will work with AMC … Read the whole story
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by Wayne Friedman
Total deal volume was $44.8 billion in Q2, up from $37.6 billion in Q1. Q2 saw 194 deals vs. 244 in Q1. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There is a new scam afoot where you are sent one of your passwords in the title of an email, then in the body … Read the whole story
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by Laurie Sullivan
Google on Thursday introduced a new inventory control in Display & Video 360 that allows advertisers to choose only to run campaigns on sites … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
An updated "Frasier" seems like a great idea -- particularly since the original was one of the best network sitcoms that was ever made. Read the whole story
by Joe Mandese
Mediahub found "TV" is still tv, but in some cohorts, especially younger demos, many consider mobile devices "TV" as an interface. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Losing $100 billion in market value due to lower-than-expected revenue results had many wondering if Facebook's main platform is in trouble, from an advertising … Read the whole story