"Sixty percent of the content brands are producing is not meaningful to consumers," says Maria Garrido, Havas global chief insights-analytics officer and senior vice … Read the whole story
COMMENTARYMarketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% … Read the whole story
Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within … Read the whole story
Agency Gale is expanding its management team with the addition of Adam Heimlich as senior vice president media. In this newly-created role, Heimlich is … Read the whole story
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For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is … Read the whole story
Pandora on Tuesday announced the integration of AdsWizz into its platform, giving advertisers the ability to purchase its audio ad inventory programmatically. Read the whole story
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Charles Koch recently told reporters that his network -- which is estimated to contribute some $400 million in political marketing heft for the upcoming … Read the whole story
Theater subscription service MoviePass will be raising its monthly subscription fee from $9.95 to $14.95 in the next 30 days. Read the whole story
COMMENTARYAlex Trebek says the odds are a "little less" than 50-50 that he will continue as the host of "Jeopardy!" after 2020. Read the whole story
Facebook shut down a coordinated campaign to sow disinformation and discord among U.S. voters. Some of the campaign's activity was consistent with what Facebook … Read the whole story
Nielsen's Q1 Total Audience Report says U.S. adults spent more time consuming video, but time-shifted TV is also on the rise. Read the whole story
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Forward-thinking brands know the conversation shouldn't be TV vs. digital, but should focus on TV + digital. And in this case, TV + search. Read the whole story
