by Joe Mandese
"Sixty percent of the content brands are producing is not meaningful to consumers," says Maria Garrido, Havas global chief insights-analytics officer and senior vice … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% … Read the whole story
by Joe Mandese
Nearly two-thirds of marketers believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within … Read the whole story
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by Steve McClellan
Agency Gale is expanding its management team with the addition of Adam Heimlich as senior vice president media. In this newly-created role, Heimlich is … Read the whole story
COMMENTARY
by Josh Cohen, Op-Ed Contributor
For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is … Read the whole story
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by Laurie Sullivan
Pandora on Tuesday announced the integration of AdsWizz into its platform, giving advertisers the ability to purchase its audio ad inventory programmatically. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Charles Koch recently told reporters that his network -- which is estimated to contribute some $400 million in political marketing heft for the upcoming … Read the whole story
by Wayne Friedman
Theater subscription service MoviePass will be raising its monthly subscription fee from $9.95 to $14.95 in the next 30 days. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Alex Trebek says the odds are a "little less" than 50-50 that he will continue as the host of "Jeopardy!" after 2020. Read the whole story
by Gavin O'Malley
Facebook shut down a coordinated campaign to sow disinformation and discord among U.S. voters. Some of the campaign's activity was consistent with what Facebook … Read the whole story
by Wayne Friedman
Nielsen's Q1 Total Audience Report says U.S. adults spent more time consuming video, but time-shifted TV is also on the rise. Read the whole story
COMMENTARY
by Daniel Gulick, Op-Ed Contributor
Forward-thinking brands know the conversation shouldn't be TV vs. digital, but should focus on TV + digital. And in this case, TV + search. Read the whole story