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by Laurie Sullivan
Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is … Read the whole story
by Steve McClellan
Shell has placed four WPP agencies on its "Creative Agency of the Future" roster, WPP said today -- including Wunderman, H+K Strategies, Geometry Global … Read the whole story
by Joe Mandese
A new report by the Video Advertising Bureau shows TV is the go-to source for two-thirds or more of American voters regardless of party … Read the whole story
by Steve McClellan
Omnicom has acquired Credera, which is being aligned with CRM unit Omnicom Precision Marketing, now run by Luke Taylor. Read the whole story
by Alex Weprin
WatchFree was created in conjunction with the streaming video provider Pluto TV. Read the whole story
COMMENTARY
by Joe Mandese
Tom Rogers, who as head of NBC Cable ushered in the era of vertical news channels that have contributed to the political polarization of … Read the whole story
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by Wayne Friedman
In Q2 there were 20% more total advertising impressions -- 6.8 billion -- with 80% coming from set-top boxes and 20% from other devices. Read the whole story
by Wayne Friedman
Nielsen's Q1 Total Audience Report says U.S. adults spent more time consuming video, but time-shifted TV is also on the rise. Read the whole story
by Alex Weprin
An NPD Group study found that among SVOD users, 40% only subscribed to one, while 24% subscribed to three or more. Millennials were the … Read the whole story
by Laurie Sullivan
Google reportedly plans to introduce a censored search engine in China that would blacklist websites and search terms about human rights, democracy, religion, and … Read the whole story
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by Larissa Faw
Founded in 2003, the analytical and creative agency staffs 64 employees and works with Brazilian and international brands, including Agora (investments) and American Express. Read the whole story
COMMENTARY
by Adam Schenkel, Columnist
I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus … Read the whole story
by Alex Weprin
Apple released numbers that firmly establish it as the number-two music streaming platform behind only Spotify. Read the whole story
COMMENTARY
by Melynda Fuller
Mobile audience increased by 25% or 123 million viewers year-over-year. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
That said, overall media time for all adults is rising. For advertisers, there would seem to be a big opportunity. But as we all … Read the whole story
by Sara Guaglione
Refinery29 and Neon, the studio behind movies like "I, Tonya" and "Three Identical Strangers," will work to find, purchase and co-distribute films, specifically ones … Read the whole story