Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is … Read the whole story
Shell has placed four WPP agencies on its "Creative Agency of the Future" roster, WPP said today -- including Wunderman, H+K Strategies, Geometry Global … Read the whole story
A new report by the Video Advertising Bureau shows TV is the go-to source for two-thirds or more of American voters regardless of party … Read the whole story
Omnicom has acquired Credera, which is being aligned with CRM unit Omnicom Precision Marketing, now run by Luke Taylor. Read the whole story
WatchFree was created in conjunction with the streaming video provider Pluto TV. Read the whole story
COMMENTARYTom Rogers, who as head of NBC Cable ushered in the era of vertical news channels that have contributed to the political polarization of … Read the whole story
In Q2 there were 20% more total advertising impressions -- 6.8 billion -- with 80% coming from set-top boxes and 20% from other devices. Read the whole story
Nielsen's Q1 Total Audience Report says U.S. adults spent more time consuming video, but time-shifted TV is also on the rise. Read the whole story
An NPD Group study found that among SVOD users, 40% only subscribed to one, while 24% subscribed to three or more. Millennials were the … Read the whole story
Google reportedly plans to introduce a censored search engine in China that would blacklist websites and search terms about human rights, democracy, religion, and … Read the whole story
Founded in 2003, the analytical and creative agency staffs 64 employees and works with Brazilian and international brands, including Agora (investments) and American Express. Read the whole story
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I received an interesting call from an agency client requesting ads run only on publisher sites that have implemented ads.txt. To date, the focus … Read the whole story
Apple released numbers that firmly establish it as the number-two music streaming platform behind only Spotify. Read the whole story
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Mobile audience increased by 25% or 123 million viewers year-over-year. Read the whole story
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That said, overall media time for all adults is rising. For advertisers, there would seem to be a big opportunity. But as we all … Read the whole story
Refinery29 and Neon, the studio behind movies like "I, Tonya" and "Three Identical Strangers," will work to find, purchase and co-distribute films, specifically ones … Read the whole story
