by Joe Mandese
It's no secret that the marketing industry has been shifting from "data-based" solutions to "identity-based" ones, but a new report published Thursday by the … Read the whole story
by Joe Mandese
In a surprise development, The Association of National Advertisers published a report sponsored by six industry suppliers on Thursday: Acxiom, Drawbridge, Experian, LiveRamp, Signal … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The ANA is pressing California lawmakers to exempt "pseudonymized" data from a new privacy bill. Read the whole story
by Joe Mandese
The Trade Desk, a publicly traded company that has emerged as the go-to programmatic solution for many big agencies and clients in recent years, … Read the whole story
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by Alex Weprin
The data will be used for "ad effectiveness studies designed to help clients understand the extent to which their campaigns met ROI objectives," say … Read the whole story
by Sara Guaglione
'High Times' believes its platform will allow its community to host and monetize content around marijuana - akin to a YouTube for cannabis-specific video … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This summer's Les Moonves sex harassment story at CBS could nudge the Roseanne story out of the top spot. Read the whole story
by Laurie Sullivan
In September, the company will roll out responsive search ads to more advertisers in English, French, German and Spanish. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
How to handle the spread of "offensive" content? See that nothing gets posted anywhere online without the author's name, photo and email address next … Read the whole story
by Alex Weprin
MTV Studios was announced in June, using the network's intellectual property library to develop reboots or spinoffs of classic shows. Comedy Central and BET … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Linear TV viewing -- all of it loaded with ads -- is declining at a significant rate, projecting an enormous amount of lost advertising … Read the whole story
by Joe Mandese
The media industry loves to use the term "cord-cutting," but a new analysis from Wall Street firm UBS might suggest a better term, "dish-cutting," … Read the whole story
COMMENTARY
by Melynda Fuller
Tronc Inc., owner of legacy papers like the 'Chicago Tribune,' 'Baltimore Sun' and 'New York Daily News' is mulling a new financial path. The … Read the whole story
by Gavin O'Malley
After calling Sean Hannity's radio show on Wednesday, CEO Jack Dorsey defended Twitter's tolerance for views that many people might find offensive and even … Read the whole story
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by Ray Schultz
The Trump campaign has sent an email blast, asking supporters to vote on a logo for the proposed Space Force. “President Trump wants a … Read the whole story