by Larissa Faw
"Well Village" will tap into various Havas agencies including Havas Creative, Havas Health & You, TRIPTK, Havas Helia and Havas Media. Read the whole story
by Laurie Sullivan
Four in 10 brands allow ads to serve on unsafe websites, and 64% find it challenging to implement an effective brand safety platform -- … Read the whole story
by Wayne Friedman
Despite attacks from the Trump White House, consumer trust in news media -- especially with local TV news and local newspapers -- is climbing. … Read the whole story
by Laurie Sullivan
Google on Thursday said it deleted more than fifty accounts with ties to Iran, with content running on YouTube and other related sites, the … Read the whole story
by Joe Mandese
Worldwide marketing spending will approach $1.3 trillion this year, with about two-fifths of that going to the U.S. marketplace, according to an updated forecast … Read the whole story
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by Alex Weprin
According to research from The Diffusion Group, half of all Facebook users in the U.S. have never heard of Facebook Watch, while 24% have … Read the whole story
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by Richard Whitman, Columnist
That's the conclusion that Jerrid Grimm came too after surveying industry pros about their ad avoidance-related behavior. Frankly, who can blame them? Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? Read the whole story
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by Steve McClellan
The acquisition will launch Salesforce Marketing Cloud capabilities for the Dentsu network in Australia. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When it says good-bye next spring, "The Big Bang Theory" will still likely be the highest-rated comedy currently on TV. Read the whole story
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by Steve McClellan
Urban One, the African-American-focused media company has filed suit against Interpublic Group’s media agency UM, charging that the latter misled and defrauded the plaintiff … Read the whole story