by Wayne Friedman
Nielsen is mulling strategic options for its "Buy" segment, its data service for marketers that involves retail sales. Read the whole story
by Laurie Sullivan
Amazon reported Tuesday that its B2B platform hit an annualized rate of $10 billion globally. Read the whole story
COMMENTARY
by Joe Mandese
For most Americans, their personal data privacy now rivals our Constitution's most basic rights, according to results of a recent survey conducted by James … Read the whole story
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by Wayne Friedman
TV viewers still prefer -- by a slight margin -- free, ad-supported TV platforms and networks over subscription ad-free monthly services. But the fast-forwarding … Read the whole story
by Alex Weprin
Nielsen will work with Spotify to measure brand resonance and lift among target audiences in the U.S., Canada, Mexico, U.K., Japan, Australia, The Netherlands, … Read the whole story
by Sara Guaglione
The print distribution is going from a bimonthly to a quarterly. Soon, the company will reopen a Playboy Club in Manhattan. Read the whole story
by Wayne Friedman
Uhrman will oversee the company's media offerings across all its platforms. The company says it will look to build Playboy's current subscriber base and … Read the whole story
by Robert Passikoff
"The New York Times" and "The Wall Street Journal" tied as No. 1 among 15 major daily newspapers analyzed as part of the Media … Read the whole story
by Joe Mandese
The latest edition of Pixalate's quarterly tracking of ads.txt adoption shows a propensity for ad fraud in non-ads.txt inventory. The data, from Pixalate's Second … Read the whole story
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by Alex Weprin
VidCon has traditionally been held in June, but for 2019, it will be pushed to July, so it doesn't overlap with the Cannes Lion … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There's a perfect storm of forces converging that requires ad industry insiders to do some deep navel-gazing. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
We've focused on optimization innovations and been obsessed with precision targeting. All that brain power and mental focus to prove media drives sales came … Read the whole story
COMMENTARY
by Karl Stillner, Op-Ed Contributor
The democratization of TV viewing data has opened up the floodgates in terms of allowing digital data providers to activate their audiences against legacy … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
CBS today is primarily in the broadcast television business -- operating a network, owning stations and selling syndicated shows. Read the whole story
by Laurie Sullivan
Marketers have mixed responses to changes that restrict their ability to optimize campaigns based on the data. Read the whole story