For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date … Read the whole story

While Nike spent about $4 million on paid TV ads, it generated about $7.6 million in earned media value for the controversial spot. Read the whole story

iHeartMedia, podcast on demand and live streaming radio service, will nearly double its metrics as a result of the deal. Read the whole story

If you head a U.S.-based startup with annual revenue under $1 million, you're eligible to apply for S3 Agency's pro-bono campaign program. Read the whole story

Google now allows advertisers to add a short video in the Showcase Shopping ad platform for desktop and mobile, building on the product launch … Read the whole story

Big agencies like to tout how they manage their clients' "business transformation," but analysts at Forrester Research make the case that the major agency … Read the whole story

Days after defeating Serena Williams at the U.S. Open, Naomi Osaka has reportedly landed a $10 million clothing endorsement deal with Adidas. Read the whole story

The TV and video analytics firm Ampere Analysis estimates that in 2017, Disney spent around $12 billion on content, NBCUniversal $11 billion, Netflix $6 … Read the whole story

The series is called "The First," and it deals with the first manned mission to the red planet -- a fictional mission, to be … Read the whole story

As 'Cooking Light' brand merges into 'EatingWell,' 'CL' will remain as a website, publishing six newsstand-only print editions a year. Read the whole story