Moving from simple quants to the most sensitive qualitative area, the Media Rating Council has issued official guidelines for content and brand safety that … Read the whole story

U.S. ad spending is expanding at a higher rate than anticipated, jumping 5.8% in Q2 after rising 6.5% in Q1, and is now on … Read the whole story

A controlled test utilizing a new, state-of-the-art measurement system indicates machine learning makes advertising more effective by identifying and targeting people most receptive to … Read the whole story

IBM on Wednesday introduced technology that automatically detects bias and explains how AI formulates decisions as they are made. The software can build on … Read the whole story

Partisan politics is far from new in news reporting, but the proliferation of niche digital news publications aimed at readers -- and/or viewers -- … Read the whole story

The VAB study found that while 40% of millennials surveyed watch their favorite TV programming live, only 29% make an effort to watch their … Read the whole story

A Certified Management Accountant buddies up with a robot in a spot that shows how CMAS can thrive in a world with digital help. Read the whole story

Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm … Read the whole story

Clarkson, the high-profile, Grammy-winning singer who won the first "American Idol" competition in 2002, will host a one-hour Monday-to-Friday talk show next fall. Read the whole story

The show's principal challenge is to make its farfetched premise believable and plausible. Read the whole story

Candidates for federal or statewide office -- along with staff members from their political party committees -- can add additional security protections to their … Read the whole story