by Larissa Faw
The organization is expanding its own internal production capabilities and content creation model to complement the group's traditional ad agency partnership model. Read the whole story
by Wayne Friedman
The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E Networks says it is the … Read the whole story
by Larissa Faw
He will be responsible for OMG's media buying, publisher trading relationships and global media partnerships. Read the whole story
by Laurie Sullivan
Adobe on Monday unveiled technology in Adobe Analytics that surfaces signals that would have otherwise gone unnoticed, with the ability to collect, analyze and … Read the whole story
COMMENTARY
by Joe Mandese
One of the most interesting, refined startups I've seen in the "rewarded, opt-in" ad marketplace is Dabbl, an app that pays users a 5 … Read the whole story
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by Wayne Friedman
Some analysts view Comcast's purchase of Sky as an "albatross." Others see a win for Disney, since it already has a stake in the … Read the whole story
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by Alex Weprin
"Delivering a custom ad to every viewer places demands on the ad ecosystem that have never been seen before," a new white paper notes. Read the whole story
by Wayne Friedman
Greenblatt, the broadcast network entertainment chief with the longest tenure -- nearly eight years -- came to NBC in 2011. During his tenure, he … Read the whole story
by Alex Weprin
The companies say they expect the deal to close in the first quarter of 2019, pending regulatory and shareholder approvals. Pandora currently owns approximately … Read the whole story
by Sara Guaglione
The 'Glamour' brand will anchor the Women's Video Network and get five new series by year's-end. Read the whole story
COMMENTARY
by Dan Collins
Challenger brands messaging is focused on the consumer. They favor authentic over aspirational. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics. Read the whole story
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by Alex Weprin
The company claims that TotalTV can "reach de-duplicated strategic audiences among more than 120 million households." Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Fox and its stake in Sky were already signed over to Disney, so curiously, Murdoch was a spectator on this one. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The Democrats won't win a national election without a national vision. So what could the NEW DNC look like? Read the whole story
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by Melynda Fuller
Minute Media will manage Mental Floss' digital assets, including its website, social channels, programmatic and direct advertising customers. They will continue to operate under … Read the whole story