by Joe Mandese
Leveraging its role as an ad "currency" provider, Nielsen this morning unveiled a new service it claims will make digital video directly comparable to … Read the whole story
by Joe Mandese
Nielsen on Monday announced plans to begin measuring all audio diary markets on a monthly basis, making radio audience ratings more frequent and continuous. … Read the whole story
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by Laurie Sullivan
Estimates put global ad spend at $581 billion in 2018, with most of the growth coming from paid-search and social media ads, according to … Read the whole story
by Wayne Friedman
Both co-chairmen begin their new roles today. Greenblatt will remain as consultant through the transition and will continue to work on NBC's live musicals. Read the whole story
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by Wendy Davis
"A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online … Read the whole story
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by Alex Weprin
Media execs believe ad experiences will need to improve to match the changing content landscape. There is less agreement over what the future of … Read the whole story
by Joe Mandese
In the wake of SiriusXM's $3.5 billion deal to acquire Pandora, Standard Media Index released the most current trending data on its ad revenue … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The latest research shows improvements in viewability and fraud -- but mobile video is still the biggest brand risk. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works. Read the whole story
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by Laurie Sullivan
The goal is to eliminate the data silo, provide a single view of customer data, help companies better govern their data, and support privacy … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
These major deals have served to give the acquiring company new scale to more efficiently compete against technology firms with global footprints. Read the whole story
by Alex Weprin
In a new poll, some 73% of millennials claim they don't watch any video ads through traditional platforms at all. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This sad show tells the story of a group of friends reacting to another friend's untimely suicide. Read the whole story
by Larissa Faw
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platform campaign designed to recognize the nation's first African American athletic conference heritage … Read the whole story
by Larissa Faw
The post -- the agency's first -- will help clients seeking universally integrated campaigns that drive performance needs and build brands. Read the whole story