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by Wayne Friedman
Stations signing on through PremiumMedia360 are now using the TIP standards to streamline transaction workflows for buying and selling local linear TV. Read the whole story
by Joe Mandese
Three weeks into the new NFL TV season, network audience delivery is down 3% from prior-year levels. That's the bad news. The even worse … Read the whole story
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by Wayne Friedman
Fox's longtime 39% holding in the satellite TV programmer is valued at around $15 billion in a deal with Comcast, according to media estimates. … Read the whole story
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by Laurie Sullivan
Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple wants to reach the widest possible audience -- while never offending any viewer. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Among other benefits, Stories ad placements can be presented in a full-screen format, while the Stories viewing experience closely mirrors that of programmed TV. Read the whole story
by Wayne Friedman
Nielsen Total Ad Ratings measures total and incremental reach for all devices, platforms, distribution and ad campaigns. Read the whole story
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by Larissa Faw
Accenture Interactive's MXM is appointing Eva Neveau as executive creative director to re-team with her former Publicis.Sapient colleague Roald van Wyk. who joined the … Read the whole story
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by Alex Weprin
The channels include Pluto TV Comedy, which will feature movies like "Clue" and Tootsie," Pluto TV Drama, Pluto TV Thrillers, Pluto TV Family, Pluto … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Google is the Goliath in advertising and Facebook has become a strong number two, but Amazon' mostly poses a challenge for Facebook Read the whole story