-
by Larissa Faw
The investigation is looking at nontransparent ad-buying practices, including agencies receiving rebates from media outlets, Read the whole story
by Joe Mandese
Shares of the major agency holding companies took a hit after news broke Thursday that federal prosecutors are investigating their media-buying practices. While the … Read the whole story
by Wayne Friedman
MoffettNathanson Research expects total TV advertising to drop 4.3% in 2019 due to lower comparisons against the Winter Olympics and midterm elections this year. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It has been instructive to watch Christine Blasey Ford's testimony -- while also listening to the conversations of people in the advertising business. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Highlights from the Relevance Conference, held by AT&T and its newly branded advertising and analytic division Xandr. Read the whole story
by P.J. Bednarski
TiVo Bolt OTA gives customers who cut the cable cord a way to watch local TV but also have a fully functioning DVR. Read the whole story
-
by Wayne Friedman
Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watched summer sports. Read the whole story
by Laurie Sullivan
It's estimated the campaign likely earned $163 million in free word-of-mouth marketing. Read the whole story
by Larissa Faw
Brite Media is overhauling the out-of-home company's leadership team following the March acquisition of Mesmerize Marketing. Read the whole story
-
by Wayne Friedman
Condon will be responsible for Comcast Spotlight's sales revenue, execution and effectiveness across all lines of business. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor's office is what future TV viewers, especially young millennials desire. … Read the whole story
COMMENTARY
by Tom Oxley, Op-Ed Contributor
With CTV impressions, live-event streaming and audience targeting on the rise, Netflix and Amazon are about to push the button. Read the whole story
-
by Sean Hargrave
"The Drum" names today as the day we find out what investors think of Sir Martin Sorrell's plans for his new agency, S4C, as … Read the whole story