by Joe Mandese
The ad industry today is unveiling the beta version of a standardized "data transparency label," which mimics the Food and Drug Administration's packaged food … Read the whole story
COMMENTARY
by Joe Mandese
For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. Read the whole story
COMMENTARY
by The Editor
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
COMMENTARY
by Joe Mandese
Programmatic is projected to expand 26.3% to $46.55 billion, according to updated estimates released by eMarketer on the eve of Advertising Week in New … Read the whole story
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by Wayne Friedman
The integrated ad sales organization will be structured into three areas: sales, client and brand solutions, and revenue and operations. It also affects the … Read the whole story
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by Alex Weprin
There has been a significant shift toward OTT in just the past year, ZypMedia notes. Over-the-top video is the hot new platform for campaigns … Read the whole story
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by Alex Weprin
YouTube is beefing up its video advertising solutions for marketers, improving the company's measurement capabilities and adding new functionality to ads. Read the whole story
by Larissa Faw
Creativity for Equality will be piloted across six key countries: U.S., UK, India, Turkey, Thailand and Mexico. Read the whole story
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by Alex Weprin
The "exclusive, global partnership" means Teads will supply outstream video and viewable display advertising to the magazine. Read the whole story
COMMENTARY
by Melynda Fuller
One in 10 local publishers don't have a website and many aren't present on Facebook. Google also holds inordinate power over their survival, as … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Anger works on TV -- fictional TV, pseudo-reality TV shows and real-life political news -- drawing key viewer interest, passion and what all TV … Read the whole story
by Steve McClellan
The purchase is BSC's second M&A deal in recent months. In July its Engine Shop marketing agency acquired GroupM's sponsorship conference organizer IEG and … Read the whole story
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by Larissa Faw
Under the agreement, the 11-year old SEP will be fully absorbed into Page 1 with president and CEO Dana Fox stepping in as Page … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
InfiniGrow has built a platform that recognizes each interaction a consumer makes en route to a purchase, assigns data to actions and determines the … Read the whole story