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by Laurie Sullivan
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across … Read the whole story
by Steve McClellan
A definitive agreement was announced in July. IPG is funding the purchase with a $2 billion senior note offering. Read the whole story
by Larissa Faw
Unstereotyping is challenging norms like having a panel full of men talking about the future of women, said one panelist. Read the whole story
by Larissa Faw
Consumers "expect brands to take a stance and not just put out ads," said one CMO. Read the whole story
by Alex Weprin
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story
by Joe Mandese
Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the … Read the whole story
by Larissa Faw
Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- … Read the whole story
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by Wayne Friedman
Digital media produced the most transactions during the period -- 427, up 8% from the second quarter and 55% higher in terms of value … Read the whole story
by Wayne Friedman
Fox News Channel posted a Nielsen 5.7 million total viewers from 10 a.m. to 7 p.m. Read the whole story
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by Wendy Davis
A new net neutrality law in California, signed Sunday night by Governor Jerry Brown, has set the stage for a showdown between states and … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Premium TV shows are still a big deal for TV/movie studio owners. Few are going to discount their prized assets. Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, who led Google's ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar … Read the whole story
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by Richard Whitman, Columnist
Bottom line -- based on the questions and answers at an Advertising Week session Monday afternoon, it will be a long slog to solve … Read the whole story