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by Alex Weprin
An Advertising Week panel discussed six-second ads, which have become commonplace in digital video advertising. Read the whole story
by Wayne Friedman
Fox News Channel senior ad exec Marianne Gambelli will be moved up to head up all Fox TV network ad operations after the sale … Read the whole story
by Wayne Friedman
Sinclair rose in Wednesday morning trading on the news that it may want to buy the 22 Fox TV regional sports channels. Read the whole story
by Alex Weprin
Hulu expects half of its ad inventory to come from outside commercial pods, specifically calling out sponsorships of programming events like "Huluween," and brand … Read the whole story
by Joe Mandese
The expansion of the marketing and ad technology sector that has been fueling the automation, efficiency and innovation of digital media and marketing has … Read the whole story
by Larissa Faw
There's no right or wrong answer, according to panelists at an Advertising Week session on Tuesday. Read the whole story
by Joe Mandese
The average commerce site now has 85 third-party technologies loading on it -- 25 more than last year and 70 more than three years … Read the whole story
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by Sara Guaglione
People are at greater risk of bias if they choose to consume media from more extreme news sources, according to "The New York Times," … Read the whole story
COMMENTARY
by Howard Polskin
Here are the most colorful conservative stories published on right-wing websites after the Sept. 27 SCOTUS confirmation hearings. Read the whole story
by Sara Guaglione
One new section, "Opening Lines," features two, short-form stories leading off each issue. It will highlight some of the offbeat and quirky characters, events, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donna Speciale, president of advertising sales for Turner, says networks have to be careful about getting too targeted on linear TV. "We don't want … Read the whole story
by Larissa Faw
In between slides of his family, Goodby reminisced about great advertising. "I am so old, I actually met David Ogilvy." He also mentioned how … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"Dancing With the Stars" is a unique and special rarity on television that remains continually upbeat, energetic and dazzling to look at. Read the whole story