Former JWT New York CEO Lynn Power has partnered with long-time consultant Joseph Jaffe to form a new brand consultancy focused on helping marketers … Read the whole story

Michael Lotito, a long-time Madison Avenue media chief who founded pioneering media auditing firm Media IQ long before "transparency" became the industry's focal point, … Read the whole story

TV spending on promos for Fox equates to $26.2 million over the last month, with some 95 individual spots in all. NBC is next … Read the whole story

National TV ad revenue for regular-season Major League Baseball games looks to remain stable for the duration of the playoff season. Read the whole story

"Breitbart seems to satisfy the conditions: an obviously unreliable source, with a reputation for inaccurate stories, which a few users nonetheless insist on trying … Read the whole story

A new small, but influential segment of the American population has been detected. They consider no news sources to be "trustworthy" - it's also … Read the whole story

He's no dummy, but Alex Bogusky played one (of sorts) during an Advertising Week session Wednesday that was largely about how Crispin Porter + … Read the whole story

The agency will handle creative advertising, experiential marketing and event production. In one of its first partnerships, the Vizible team and Pride Media partnered … Read the whole story

David Schwimmer, who partnered with the Ad Council and director Sigal Avin on the ads, discussed them during Advertising Week. Read the whole story

The entire half-hour is narrated by one of the most self-centered characters ever developed as the focal point of a network sitcom. Read the whole story