by Steve McClellan
Pharmaceutical giant GlaxoSmithKline has awarded its global media assignment to Publicis Media, sources have confirmed. The firm's last global media review was in 2015 … Read the whole story
by Larissa Faw
The bespoke unit will service the pharma giant's estimated $1.5 billion global media account, which Publicis Media won late last week. Read the whole story
by Alex Weprin
The suite allows CPG marketers to measure data-driven linear TV, addressable TV, over-the-top (OTT) video, and connected TV (CTV). Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bing plans to disallow U.S. and ballot measure ads. The changes will impact any U.S. candidate or political organization running advertising campaigns across Bing's … Read the whole story
by Wendy Davis
Companies would have to obtain Americans' opt-in consent before collecting or sharing their personal data, under a proposed Internet Bill of Rights unveiled this … Read the whole story
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by Wayne Friedman
Fifty-seven percent of marketing execs focus ad exposure on online sales, with in-store sales at 46% and 37% of TV campaigns tied to in-store … Read the whole story
by Wayne Friedman
Google's YouTube, Google and Waze combined to account for 32.8% of digital media consumption. Facebook is showing erosion. Read the whole story
COMMENTARY
by Cassandra McNeill
Research conducted by JWT states that 76% of women globally felt there had never been a better time to be a woman and 62% … Read the whole story
by Sara Guaglione
"We're really at risk of losing sight of the notion that disagreement can be constructive -- that it's pretty rare for any of us … Read the whole story
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by Steve McClellan
The UK agency's capabilities include brand strategy, research, digital communications, content development and more. Read the whole story
COMMENTARY
by Steve Monti
More hands-on instruction for industry professionals will have an impact on how fast and healthy programmatic advertising grows. Read the whole story
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by Alex Weprin
Making it easy is not just about removing friction between consumers and content, but about the full-stack experience, from subscriptions to delivery, Read the whole story
by Laurie Sullivan
The report finds that marketplaces like Amazon generate significant revenue. Top business objectives for 2019 are new product launches, customer acquisition and revenue growth. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The rate at which search engines blacklist infected websites continues to decline. Many searchers put their trust in Google, Bing and others to blacklist … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
By all indications, "The Conners" intends to be "Roseanne," but without the show's titular star. Read the whole story