by Steve McClellan
The airline has awarded Dentsu Aegis Network the bulk of its global media assignment. It's the third recent big win for DAN, following awards … Read the whole story
by Joe Mandese
Attribution firm C3 Metrics has updated its ongoing analysis of the return on ad spending on Facebook which reveals continued declines through September, suggesting … Read the whole story
by Wayne Friedman
CBS, Discovery, and Viacom saw substantial declines, with CBS losing 3.1% to $53.82, Discovery off 3.2% to $31.02, and Viacom sinking 2.4% to $31.19. … Read the whole story
COMMENTARY
by Joe Mandese
New academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they … Read the whole story
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by Richard Whitman, Columnist
The trade group says it wants to put on more meaningful "action-oriented" events. Read the whole story
by Wendy Davis
"CCPA's impact will extend well beyond the Golden State and its 39.5 million residents," accounting firm PwC writes in a new report. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I do not need help from the netherworld to rebalance my life. That doesn't mean I don't have lots of questions that perhaps only … Read the whole story
by Melynda Fuller
The news comes as Manhattan prosecutors have formally charged IBT Media in a $10 million fraud scheme. The alleged fraud happened when IBT Media … Read the whole story
by Gavin O'Malley
The social network is removing 559 Pages and 251 accounts that have consistently broken Facebook's rules against spam and coordinated "inauthentic" behavior. Read the whole story
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by Ray Schultz
Persado says it can produce custom narratives in email and other channels. Read the whole story
COMMENTARY
by Tobias Silber, Op-Ed Contributor
Publishers can't rely on marketers and the rest of the demand side to tackle this problem. Only publishers can solve the malicious ads problem … Read the whole story
by Larissa Faw
It's the first overseas expansion move for the New York-based experiential agency. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It may seem cool to have all of these video choices, but one thing is certain: This is going to get messy. Read the whole story