by Joe Mandese
In yet another sign of industry trade consolidation, the Advertising Research Foundation has acquired the Coalition for Innovative Media Measurement, which will remain a … Read the whole story
by Joe Mandese
Triton Digital, a leading developer of digital audio technology, including ad serving and seminal programmatic media-buying offerings for the radio industry, is being acquired … Read the whole story
by Wendy Davis
Trump has "intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities," PEN America alleges in a new … Read the whole story
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by Richard Whitman, Columnist
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" … Read the whole story
by Wendy Davis
Marketers suing Facebook over allegations of inflated video metrics say its errors were much worse than it previously acknowledged. Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I don't know whether Season Four of "Better Call Saul" will turn out to be the best show on television this year, but it … Read the whole story
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by Alex Weprin
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story
by Wayne Friedman
Cable cord-cutting is slowly growing, but not as fast as people expect. One report attributes this to consumers' preference for live TV. Read the whole story
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by Alex Weprin
Hulu could save money by cutting costs associated with offering live-streaming video in favor of more cost-effective on-demand streaming. Read the whole story
by Chuck Martin
Over the next decade, media and entertainment companies will compete for a share of a nearly $3 trillion cumulative wireless revenue opportunity, according to … Read the whole story
by Larissa Faw
Incumbent Grey is defending in the review, which coincides with the arrival of the league's new CMO Tim Ellis. Read the whole story