This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
National TV advertising revenues are projected to be flat to slightly up in the fourth quarter -- somewhat of an improvement over previous periods. Read the whole story
The company said it was selling its health care business, which has been a drag on financial performance. Read the whole story
A new study finds most marketers already believe their push to automate customer experiences is turning consumers off. Read the whole story
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingraham (who will co-host with regular guest Raymond Arroyo) and Sean Hannity. Greg … Read the whole story
"Facial recognition technology can allow consumers to unlock their smartphones with a glance, streamline airport security screenings, and assist doctors in identifying rare genetic … Read the whole story
COMMENTARYAlgorithm changes led media outlets to lay off much of their staff or shutter completely. Facebook's misreported video views underscore its unethical and careless … Read the whole story
The deal marks an expansion of Cheddar's local news push, which includes business news segments that run on a few TEGNA stations, News12 stations … Read the whole story
"The traditional agency model just isn't built to keep up anymore -- the talk often outweighs the action," says an agency co-founder. Read the whole story
COMMENTARYPfizer's heavily advertised nerve pain drug Lyrica has a monthly list price of $669, per reports. AbbVie's Humira, a treatment for immune system disorders … Read the whole story
COMMENTARYImagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On his deathbed, he confesses he used his sperm to potentially father hundreds of … Read the whole story
The decision comes during a rebranding effort. In April, DramaFever said it wanted to become a slightly broader niche service: "the leading streaming service … Read the whole story
The move comes a month after MDC said it was looking for a new CEO. MDC is also exploring a potential sale of the … Read the whole story
