by Gavin O'Malley
This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
by Wayne Friedman
TV scores highest in ad recall, but adding social media to the marketing mix drives stronger results with purchase consideration -- a 29% increase. Read the whole story
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by Laurie Sullivan
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
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by Wayne Friedman
National TV advertising revenues are projected to be flat to slightly up in the fourth quarter -- somewhat of an improvement over previous periods. Read the whole story
by Larissa Faw
The company said it was selling its health care business, which has been a drag on financial performance. Read the whole story
by Joe Mandese
A new study finds most marketers already believe their push to automate customer experiences is turning consumers off. Read the whole story
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by Alex Weprin
Among those confirmed to host or co-host shows: prime-time hosts Laura Ingraham (who will co-host with regular guest Raymond Arroyo) and Sean Hannity. Greg … Read the whole story
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by Wendy Davis
"Facial recognition technology can allow consumers to unlock their smartphones with a glance, streamline airport security screenings, and assist doctors in identifying rare genetic … Read the whole story
COMMENTARY
by Melynda Fuller
Algorithm changes led media outlets to lay off much of their staff or shutter completely. Facebook's misreported video views underscore its unethical and careless … Read the whole story
by Alex Weprin
The deal marks an expansion of Cheddar's local news push, which includes business news segments that run on a few TEGNA stations, News12 stations … Read the whole story
by Larissa Faw
"The traditional agency model just isn't built to keep up anymore -- the talk often outweighs the action," says an agency co-founder. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Pfizer's heavily advertised nerve pain drug Lyrica has a monthly list price of $669, per reports. AbbVie's Humira, a treatment for immune system disorders … Read the whole story
COMMENTARY
by Fern Siegel
Imagine your father is a Nobel Prize-winning in-vitro fertilization pioneer. On his deathbed, he confesses he used his sperm to potentially father hundreds of … Read the whole story
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by Alex Weprin
The decision comes during a rebranding effort. In April, DramaFever said it wanted to become a slightly broader niche service: "the leading streaming service … Read the whole story
by Larissa Faw
The move comes a month after MDC said it was looking for a new CEO. MDC is also exploring a potential sale of the … Read the whole story