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by Wayne Friedman
Much of NCM's movie-related research will come from consumer in-theater data, as well as its growing array of consumer apps. "This isn't data we … Read the whole story
by Larissa Faw
Sadoun counts Marcel among the 'game changers' and notes that the Groupe's pitch win percentage this year is up double-digit percentage points with accounts … Read the whole story
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by Wayne Friedman
New Fox's advertising is expected to improve in terms of industry share, and will account for about half of domestic carriage fees paid today … Read the whole story
by Steve McClellan
Net income was down 5% in part due to costs related to the Acxiom acquisition and losses on the sale of other assets. Read the whole story
COMMENTARY
by Jeff Millman
More broadcast advertisers are also taking cues from documentaries. The stories are enhanced by beautifully shot environments, ambient sound and great music, all skillfully … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If this is the new normal, I won't be going back to another college football game, anywhere. Read the whole story
by Larissa Faw
Linda Boff, CMO of General Electric (GE) is currently the organization's chairperson. Board members are appointed to an initial three-year term that can be … Read the whole story
COMMENTARY
by Joe Mandese
I've covered political media and marketing for nearly 40 years, but I feel like I've written more about the consequences for brands in the … Read the whole story
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by Alex Weprin
STIRR will be similar to existing streaming video services, like Xumo and Pluto TV. It will include both linear content and on-demand offerings, but … Read the whole story
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by Alex Weprin
"The product we are introducing with Beachfront is to offer real-time implementation at the bid level, to digitally sign the third, second or first … Read the whole story
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by Gavin O'Malley
To prep for likely threats from foreign interference in voter suppression campaigns, the team has engaged in mock scenario-planning since September. The social network … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Did you know that the average price across all national TV advertising in the U.S. is less than $2.50 CPM? Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The ANA released a report on "in-housing" agency functions that sheds some important light on a trend unlikely to end any time soon. Read the whole story