by Steve McClellan
The exception is China, not part of the pitch and retained by Wavemaker. The award comes after the auto giant named Publicis Groupe global … Read the whole story
by Joe Mandese
Perception: Cannabis users read "High Times." Reality: They actually read "National Geographic," "People" and "Better Homes & Gardens" magazines. That's the kind of insight … Read the whole story
by Joe Mandese
MRI, the U.S. consumer research division of GfK MRI, which is the mainstay for media planning for many top agencies and brands, has rolled … Read the whole story
by Wayne Friedman
Heightened concerns over the effects of tariffs with China and a slowing global economy took down the overall stock market. Dish Network was one … Read the whole story
-
by Laurie Sullivan
Google has updated its Ads Trademarks policy and stated in a letter that the changes will likely influence how it investigates the trademarks brands … Read the whole story
-
by Alex Weprin
Non-social native advertising is growing at almost twice the rate of native advertising on social platforms. Video comprises 26% of non-social native spend, a … Read the whole story
-
by Alex Weprin
The top three sources for video consumption among teens were Netflix, YouTube and cable TV, per a survey. When Netflix and YouTube are combined, … Read the whole story
-
by Wayne Friedman
Helios and Matheson Analytics is unloading its beleagured in-theater movie subscription service MoviePass. A spinoff means operating as a publicly trading company under a … Read the whole story
-
by Laurie Sullivan
Allowing advertisers to use LinkedIn data for search campaigns on Bing suggests Microsoft will move more aggressively to build out advertising services. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
A new SVOD service offers a 13-hour look into past presidential investigations, from Watergate to Whitewater and beyond. Read the whole story
by Karlene Lukovitz
The brand is soliciting fans via Twitter to help create 'the nuttiest beer ad of all time' for a limited-quantity India Pale Ale (IPA). Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Four major TV network-based media companies have seen big changes atop their ranks when it comes to senior programming/creative executives. What's the backstory? Read the whole story
by Joe Mandese
New findings from Pew Research Center about the ability of Americans to determine fact vs. opinion statements could have potential implications for marketers. The … Read the whole story
by Melynda Fuller
Meredith Corp. is the first publisher to test its brands using the movement's Gender Equality Measure module. #SeeHer aims to increase the accurate portrayal … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Instead of zeroing in on the negative aspects of technology as I've been doing, today I'm trying something different: optimism. Read the whole story