-
by Melynda Fuller
The update consolidates all content and media types to provide a holistic view of digital media consumption for publishers and advertisers. Users can also … Read the whole story
-
by Steve McClellan
The company now expects no organic growth for full-year 2018 but instead is bracing for a decline of up to 1%. Q4 of this … Read the whole story
by Wayne Friedman
Nielsen Buy, a consumer data product for advertisers, had weaker results -- down 2.7% in revenue to $755 million. Nielsen Watch inched up 1.4% … Read the whole story
by Joe Mandese
Nielsen has added a TV ratings break for "same gender spouse or partner" viewers. The first ratings, which were released today as part of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Several potential pipe bombs were sent by mail to CNN's New York City headquarters, as well as the Clintons, the Obamas, the former CIA … Read the whole story
-
by Alex Weprin
Fox Nation will hold a "presale" starting Oct. 28, giving early subscribers special gifts and "Fox Nation Founder" status for paying yearly to multi-year … Read the whole story
-
by Alex Weprin
Both ABC News Live and CBSN are ad-supported and available to stream free on a number of devices. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A GfK MRI study reports on the most-read magazines by potheads -- er, sorry, "cannabis consumers." Somehow "High Times" was not included in the … Read the whole story
by Laurie Sullivan
Revenue from advertising rose to $28,954 billion in Q3 2018 compared with $24,065 billion in the prior year, but overall Alphabet missed analysts' expectations. Read the whole story
by Gavin O'Malley
For the quarter ended Sept. 30, Amazon racked up $56.6 billion in revenue, up 29% year-over-year. CEO Jeff Bezos said he was particularly pleased … Read the whole story
COMMENTARY
by Justin Fromm
All ad serving and ratings are viewable to the buyer, and each publisher can see its own performance. Blockchain will put media buyers and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A Russian national is the first person charged by the U.S. for conspiring to interfere in the 2018 midterms. And this wasn't her first … Read the whole story
COMMENTARY
by Dovid Katz
Creating more personalized advertising is a mission-critical challenge for digital advertisers. Bringing together disparate data sets can be a grueling technical feat, though it … Read the whole story
-
by Wayne Friedman
Viacom is restructuring its TV networks, mostly along common programming segments. One group will consist mainly of music-focused and unscripted content -- MTV, VH1, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why have some of the world's largest tech companies failed at bringing marketplace technology to TV? To me, the answer is pretty straightforward. Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
Turn on the TV and you're bound to come upon an episode of millennial favorite "Friends" -- 12 episodes each weekday on TBS alone. Read the whole story
-
by Steve McClellan
Longtime agency copywriter Susan Trott was found dead in her Manhattan apartment last weekend. The New York Police Department is investigating the case as … Read the whole story