by Wayne Friedman
E.W. Scripps Company is buying 15 TV stations in 10 markets from Cordillera Communications. Cordillera owns and operates television stations in small- and medium-sized … Read the whole story
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by Alex Weprin
The Buyer's Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households as … Read the whole story
by Wayne Friedman
NBC has dropped "Megyn Kelly Today," due to her remarks about racism. Next week, the 9 a.m. hour will be hosted by other 'Today' … Read the whole story
by Laurie Sullivan
In an earnings call, Amazon Chief Financial Officer Brian Olsavsky pointed to Amazon Web Services and Advertising as two segments with very strong growth … Read the whole story
by Larissa Faw
The company took a $21 million charge against earnings in the third quarter. Organic growth for the period was 1.5%. Strategic review and CEO … Read the whole story
COMMENTARY
by Joe Mandese
The good news is that alt right social network Gab.com is down thanks to swift action by various mobile app stores and site-hosting providers. … Read the whole story
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by Laurie Sullivan
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per … Read the whole story
COMMENTARY
by Joe Mandese
A powerful new DMP providing "second-party" data from thousands of retailers and brands revealing the journey of how, what, when, where and why consumers … Read the whole story
by Joe Mandese
Most -- nearly 85% -- of the enterprise value of Nielsen comes from its "Watch" division, which comprises its media measurement services. The rest … Read the whole story