by Steve McClellan
Sportswear-fashion brand Puma has awarded its global media assignment to Havas Media after a review that began in May. Read the whole story
by Joe Mandese
Fox News Channel is facing another potential ad boycott, this time sparked by a top newspaper editor who called it "the most effective thing" … Read the whole story
by Steve McClellan
The prepared foods giant has tapped the holding company for creative, media, data and technology services after a holding company review. Read the whole story
by Wayne Friedman
Big media-based tech stocks Amazon, Google, Netflix and Facebook sank faster than the market overall, with Amazon down 6.3% to $1,538; Netflix losing 5% … Read the whole story
by Laurie Sullivan
LinkedIn has announced a major integration with Google Marketing Platform, to increase the accuracy of attribution for advertising on its platform. Read the whole story
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by Alex Weprin
The solution, TV Content Reporting, is a plus for advertisers. It could allow better alignment with content -- something currently par for the course … Read the whole story
by Wendy Davis
"Employing a business model which relies on revenue from in-app purchases and data-driven targeted marketing, these apps routinely lure young children to make purchases … Read the whole story
by Gavin O'Malley
GoDaddy, PayPal, and Medium have all severed ties with Gab -- a social network that supports neo-Nazi and far-right extremists' views and opinions. Gab … Read the whole story
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by Richard Whitman, Columnist
Rumors of big cuts at the media shop are in line with general cost cutting that has been going on at MDC and its … Read the whole story
COMMENTARY
by Melynda Fuller
Conde Nast is pulling its channels for 'Vogue,' 'Wired' and 'GQ' from Snapchat's Discover platform. Since a redesign earlier in the year, Discover has … Read the whole story
by Joe Mandese
A new report shows that Fortnite is already one of the most-viewed genres on YouTube. The views are being driven by a perfect storm … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lululemon created an experiential marketing campaign that enabled runners to participate in the 8K race on one of the 15 predetermined course locations in … Read the whole story
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by Larissa Faw
On a Q3 earnings call today, CFO David Doft declined to field questions about progress on its previously announced strategic review or its ongoing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital vMVPDs were supposed to be the savior of cable networks looking for big customer growth. Blame greater competition. Read the whole story