by Wayne Friedman
The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions … Read the whole story
by Larissa Faw
This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution. Read the whole story
by Wayne Friedman
Democrats have outspent Republicans in local broadcast TV by nearly $10 million on Senate races -- at $133 million vs. Republicans at $123.1 million, … Read the whole story
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by Wayne Friedman
Kantar will contribute to measure short- and long-term campaigns in terms of awareness and intent. Data Plus Math will measure short-term campaigns and their … Read the whole story
by Wayne Friedman
Fox News Channel led all cable news channels with 2.8 million total viewers. MSNBC was next at 1.6 prime-time viewers. Read the whole story
by Laurie Sullivan
Campaign promoters behind Tennessee congresswoman Marsha Blackburn tried to buy media to run campaign videos aimed at search users, but Google blocked efforts and … Read the whole story
by Alex Weprin
Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel Nadler, EDO analyzes TV ad campaigns in an effort to improve efficacy … Read the whole story
by Alex Weprin
The biggest bet yet in the streaming entertainment news space, ET Live will be a 24/7 OTT streaming service dedicated to entertainment news and … Read the whole story
COMMENTARY
by Joe Mandese
Let me use the last official weekly "Red, White & Blog" before Election Day to make an appeal for everyone to vote -- and … Read the whole story
COMMENTARY
by Melynda Fuller
A merger with McClatchy Newspapers is still likely, but other bids are expected. Read the whole story
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by Steve McClellan
Marc Bignell, GroupM's new global head of trading, is based in London and reports to chief investment officer Nick Theakstone. Read the whole story
by Steve McClellan
The appointment was one of several senior-level management moves that the Interpublic Group agency confirmed this week. Read the whole story
by Larissa Faw
Unlike her predecessors, Littman will report directly to Arthur Sadoun, chairman/CEO of Publicis Groupe, and serve on the Publicis Groupe USA executive committee. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Forget about media disruption. Maybe we are looking at more iffy prospects, such as media uncertainty -- especially with marquee digital media companies. Read the whole story
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by Melynda Fuller
After 16 years with Vice Media, Andrew Creighton is stepping down as the company's president following accusations of sexual harassment stemming back to 2016. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
New SVOD service Stage aims to appeal to theater buffs and novices alike. Read the whole story