To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. Read the whole story

Google is rolling out a two-week experiment that will allow advertisers to promote special deals in Black Friday and Cyber Monday ads using Promotion … Read the whole story

Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announced the acquisition of analytics technology PageFair on Thursday. Read the whole story

The White House Correspondents' Association is asking a federal judge to reject President Trump's view that he has "absolute discretion" to revoke the press … Read the whole story

Do companies really need a "purpose," as suggested by the ANA? Read the whole story

To help creators diversify revenue, SHE Media offers members access to its ad product portfolio, which provides a range of services including media, brand … Read the whole story

But it isn't over yet -- McCann has indicated it will appeal in U.S. Federal Court. Read the whole story

When will TV companies start getting at least partial credit for the kicker effect they provide to search and social ads? Read the whole story

Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for … Read the whole story

InHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interactive editorial unit, called a "factive," that relates to the material and is … Read the whole story

Viacom's fiscal fourth-quarter results showed a steeper drop in U.S. ad sales -- down 4.3% -- versus the preceding quarter's 3.5% fall. Read the whole story