Jelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMedia says the acquisition allows the company to create a digital-compatible buying platform … Read the whole story
It's only the first round of bidding, but Amazon's early success with streaming sports make it a viable contender for the regional sports networks. Read the whole story
Jane Maas, who has been described as one of Madison Avenue's original "Mad Women" for breaking the glass ceiling and ascending to the top … Read the whole story
The Department Of Defense confirmed the selection. Incumbent McCann has indicated that it will appeal a decision eliminating it from contention last week. Read the whole story
TV ratings for the NFL continue to improve -- a reversal of fortunes from a year ago. National TV ad revenues through 11 weeks … Read the whole story
The media-tech heavy Nasdaq was down 2.5%, and the S&P 500 lost 2%. The big media losers were Charter Communications, Dish Network, Discovery, AMC … Read the whole story
COMMENTARYIn our house, Thanksgiving means the annual screening of the "Turkeys Away" episode of "WKRP in Cincinnati." Read the whole story
COMMENTARYWhat's that you say, "No Schitt?" Yes, I know I'm stating the obvious here, but I'd still like to make the case why one … Read the whole story
- COMMENTARY
Even with the best programmatic algorithms currently being used, the vast majority of the targeted advertising presented to me is off the mark. Read the whole story
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a campaign for Avocados From Mexico targeting "general" and Hispanic consumers. Read the whole story
Discovery has had Go apps for its channels, including Discovery, Animal Planet and TLC, since 2016. By adding the Scripps channels, the number of … Read the whole story
Coca-Cola has retained MediaCom as its media agency for a further five years, "Campaign" reveals. The account covers the company's sub-brands, including Diet Coke, … Read the whole story
Havas Media Group has moved its outdoor buying business from Posterscope to Talon. "Campaign" estimates Havas customers spend between GBP40m and GBP50m per year … Read the whole story
